A browse through the yellow page advertising for lawyers is always an adventure. The larger the advertisement the greater the cost to the lawyer to support the advertisement. The impact on the ultimate fees charged is usually evident, without any real enhancement to competence in my experience.
One guy’s yellow page advertisement added the tag line “Serving you locally, and nation wide” which is impossible as he would have to be licensed in 50 states. He was later disbarred, can you imagine?
If you are going to rely on the yellow pages, I recommend you cut out the pictures of the people who seem to have the best advertisement, arrange them in a circle then place a bottle in the middle of the circle.
Then spin the bottle.